Park Side Bookshop

“A neighborhood bookstore is something that the community definitely wants,” Murphy said. “So the reception has been really great since we opened. Probably the biggest comment is, ‘We wanted this so much.’ And I think Boston as a city is very invested in its bookstores and literature, so it just kind of fits.”

This emphasis on everything local was reflected in the store’s initial marketing, which was subtle and largely based on word-of-mouth hype.