For every new venture you undertake, it is important to engage your stakeholders. For local businesses, your new community holds the key to your success. The bulk of your future clients will come from your new local community. As a new or soon to be service provider, you have to start getting potential clients excited way before you launch.
Are you coming soon to a community? Have just opened a new business? Are you a start up that is relatively new in any area? Are you opening a new branch of an already established business? Remember that branch is also a new business in a new community! You need to engage your new community, attract new customers, and simply promote your new business in a cost effective manner.
The above statement is even more accurate today than in the past as more and more people now use the internet for basic daily tasks including listing on online directory websites. When customers look for service providers online, they are confronted with numerous possibilities to choose from.